We’ve all seen Catbearding — admit it, many of you have done it. In fact, we know you’ve done it, because otherwise the Internet wouldn’t be full of people using their cats to make beards.
Well, we think it’s time for a new spin, so without further ado, may we introduce:
Fun, right? It’s a “here’s what I’m reading” + a selfie in one. What’s better than that? Nothing, that’s what. So let’s do, this, booklovers. #Bookbeard. Let’s make it a thing. (Oh, and also, there’s a giveaway associated, so that’s a bonus reason to participate.)
1) The #BookBeard giveaway will take place on Instagram. To enter the giveaway, you must:
- Follow Half Price Books on Instagram
- Upload a picture of yourself Book Bearding* to your personal Instagram using the hashtags #bookbeard #giveaway, and tag @halfpricebooks in the picture.
- If you tweet your Instagram picture mentioning @halfpricebooks and #bookbeard, you will be entered twice
(*Book Bearding is defined as someone who holds a book (cover art facing out) over his or her mouth, but below the nose (like a beard)).
2) We will do one giveaway (for a $10 HPB gift card) a week for four weeks in August. Each week will have a different theme and a winner will be announced by 4 pm CST on August 9, 16, 23, and 30.
- Week One (August 2-9): Book of Your Choosing, and/or Favorite Childhood Book
- Week Two (August 9-16): Required Reading You Didn’t Hate
- Week Three (August 16-23): Favorite Book of All Time
- Week Four: (August 23-30) What You’re Reading Now
Giveaway entry periods will be:
- Week One: 3:00 p.m. Friday, Aug. 2 — 3:00 p.m. CST Friday, Aug. 9 (winner announced at 4 p.m. CST)
- Week Two: 3:01 p.m. Friday, Aug. 9 — 3:00 p.m. CST Friday, Aug. 16 (winner announced at 4 p.m. CST)
- Week Three: 3:01 p.m. Friday, Aug. 16 – 3:00 p.m. CST Friday, Aug. 23 (winner announced at 4 p.m. CST)
- Week Four: 3:01 p.m. Friday, Aug. 23- 3:00 p.m. CST Friday, Aug. 30 (winner announced at 4 p.m. CST)
UPDATE: Week Four Deadline has been extended to Tuesday, September 3 at 3:00 p.m. CST. Winner will be announced at 4 p.m. CST.
No purchase necessary to enter or win. Entrants must follow HPB on Instagram, and pictures must be uploaded to Instagram tagging @halfpricebooks and using the hashtags #bookbeard and #giveaway to enter. If Instagram pictures are tweeted mentioning @halfpricebooks and #bookbeard, entrants will be entered into giveaway twice. No limit on number of entries per week (i.e. people can submit 5 book beard pics and be entered to win 5 times). Employees and family of employees may participate but will not be eligible to win giveaway. Gift card prizes are only valid in-store and may not be used online at hpbmarketplace.com or at the HPB Outlet.
What are you waiting for? Go #BookBeard!
Becky is Marketing Communications Manager at Half Price Books Corporate.
You can follow her on Twitter at @Bexican75.
HALF PRICE BOOKS’ BOOK BEARD GIVEAWAY OFFICIAL RULES
NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT IMPROVE YOUR CHANCES OF WINNING. THE FOLLOWING GIVEAWAY IS INTENDED FOR PLAY IN THE UNITED STATES ONLY. DO NOT ENTER THIS GIVEAWAY IF YOU ARE NOT LOCATED IN THE UNITED STATES.
ELIGIBILITY: The Half Price Books, Records and Magazines, Incorporated (Half Price Books) $10 Gift Card Giveaway for the 2013 Book Beard Giveaway (the “Giveaway”) is open only to legal residents of the 50 United States who are 18 years of age or older at the time of entry. Employees of Half Price Books and their respective parent companies, affiliates, promotion and other vendor agencies involved in this Giveaway, as well as the immediate family members (spouse, parents, siblings and children) and household members of each such employee, are not eligible to win the gift card. Void where prohibited or restricted by law. Giveaway is subject to all applicable federal, state, and local laws and regulations.
GIVEAWAY TIMING: The Giveaway entry period begins Friday, August 2 at 3:01 p.m. CDT and ends Friday, August 30 at 3:00 p.m. CDT (the “Promotional Period”). Four (4) winners will be chosen during that time (one per week).
Week One: 3:00 p.m. Friday, Aug. 2 — 3:00 p.m. CST Friday, Aug. 9 (winner announced at 4 p.m. CST)
Week Two: 3:01 p.m. Friday, Aug. 9 — 3:00 p.m. CST Friday, Aug. 16 (winner announced at 4 p.m. CST)
Week Three: 3:01 p.m. Friday, Aug. 16 – 3:00 p.m. CST Friday, Aug. 23 (winner announced at 4 p.m. CST)
Week Four: 3:01 p.m. Friday, Aug. 23- 3:00 p.m. CST Friday, Aug. 30 (winner announced at 4 p.m. CST)
DESCRIPTION OF GIVEAWAY: Via online method only, entrants will have the opportunity to win four (4) Half Price Books Gift Cards for use at Half Price Books retail locations (not valid online at HPB Marketplace or at Half Price Books Outlet locations). Entries will be accepted starting at 12:01 AM CDT on Monday, July 15, 2013 until 11:59 PM CDT on Monday, July 29, 2013. Gift Card Giveaway winner will be randomly selected and announced after Monday, July 29, 2013.
HOW TO ENTER: The Book Beard giveaway will take place on Instagram. To enter the giveaway, entrants must: 1) Follow Half Price Books on Instagram 2) Upload a picture of themselves “Book Bearding” to their personal Instagram using the hashtags #bookbeard and #giveaway, and tag @halfpricebooks in the picture. Book Bearding is defined as someone who holds a book (cover art facing out) over his or her mouth, but below the nose (like a beard)). If entrants tweet their Instagram picture mentioning @halfpricebooks and #bookbeard, they will be entered twice. All entries must be received by 3:00 PM CST on the last day of Giveaway. No limit on number of entries per week. NO PURCHASE NECESSARY.
WINNER PRIZE SELECTION AND NOTIFICATION: This is a game of chance. Odds of winning are based on the number of eligible entries. Winners will be selected at random using a.n independent auto-generated selection process available at http://www.random.org/integers/. Prize notification will be announced on Instagram and will be completed by 4 p.m. on August 9, 16, 23 and 30 (after the entry period for the prior week has ended). The prize is not transferable; no prize substitutions or cash alternatives are allowed except as may be determined by Sponsor in its sole discretion. Entrants who live outside of the United States or fail to complete all required entry rules will be disqualified. One randomly selected winner will be chosen among the entrants.
PRIZE AND RETAIL VALUE: Four (4) winners will receive one (1) $10 Half Price Books Gift Card (the “Prize”) valid for purchases at Half Price Books retail locations. Gift cards are not valid as a payment method online, nor at Half Price Books Outlet locations. Prize is valued at $10 (US). Sponsor will not replace any lost, mutilated, or stolen gift cards. All federal, state, and local taxes and fees are the sole responsibility of the winner. Sponsor will comply with all income tax reporting obligations.
AGREEMENT TO OFFICIAL RULES: Participation in the Giveaway constitutes full and unconditional agreement to and acceptance of these Official Rules and the decisions of Sponsor, which are final and binding. Winning a prize is contingent on fulfilling all requirements set forth herein.
BY ENTERING THE GIVEAWAY, participants release and hold harmless Sponsor, and their respective parent companies, subsidiaries, affiliates, directors, officers, employees, and agents from any and all liability for any injuries, loss, or damage of any kind arising from or in connection with this Giveaway or any prize won, including any injuries, loss or damage of any kind arising from or in connection with participation in the Giveaway. Sponsor is not responsible for any typographical or other error in the printing of this offer, administration of the Giveaway or in the announcement of prizes. In the event Sponsor is prevented from continuing with this Giveaway, or the integrity and/or feasibility of the Giveaway is undermined by any event including but not limited to fire, flood, epidemic, earthquake, explosion, labor dispute or strike, act of God or public enemy, satellite or equipment failure, riot or civil disturbance, war (declared or undeclared), terrorist threat or activity, hacking, or any federal, state or local government law, order or regulation, order of any court, or other cause not reasonably within Sponsor’s control (each a “Force Majeure” event or occurrence), Sponsor shall have the right, in its sole discretion, to abbreviate, modify, suspend, cancel, or terminate the Giveaway without further obligation and, if so, Sponsor reserves the right, but not the obligation, to award the prize from among all valid and eligible entries received up to the time of such Force Majeure event. All entries are the property of Sponsor and are not returnable.
ONLINE REGISTRATION: This Giveaway is intended for viewing in the United States only and shall be construed and interpreted according to U.S. law. Do not enter this Giveaway if you are not a resident of the United States. Repetitive automated electronic submission of entries is specifically prohibited, and any such entries will be disqualified. Entries will be deemed made by the authorized account holder of the email address submitted at the time of entry. In the event of a dispute, the potential winner may be required to provide proof that he/she is the authorized account holder of the identified Instagram account, and Sponsor’s decision will be final. Sponsor assumes no responsibility for any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, theft or destruction or unauthorized access to, or alteration of, entries, including any error that may result in an erroneous appearance of qualification for a prize. Sponsor is not responsible for any problem or technical malfunction of any computer equipment or software that results in loss of entry. WARNING: ANY ATTEMPT BY ANY PERSON TO DELIBERATELY DAMAGE ANY COMPUTERIZED SITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE GIVEAWAY IS A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW.
WINNERS LIST: The name of the Prize winner may be obtained by sending a self-addressed, stamped envelope postmarked by August 30, 2013 to: Half Price Books Corporate Office, 5803 E. Northwest Hwy. Dallas TX 75231, Attention: 2013 Book Beard $10 Gift Card Giveaway. SPONSOR: The Half Price Books, Records and Magazines, Incorporated, 5803 E. Northwest Hwy. Dallas TX 75231