75 Years of Little Golden Books to Treasure: The Poky Little Puppy & Friends

Before the introduction of Little Golden Books in 1942, children’s books normally sold for $2 to $3 each. Given average rates of U.S. inflation, that’s about $28 to $42 in today’s dollars. Purchasing children’s books was a luxury for most families until George Duplaix came on the scene. As president of the Artists and Writers Guild, Duplaix approached Simon & Schuster Publishing and Western Printing to develop colorful children’s books that would be durable and affordable for most American families.

Among the first Little Golden Books released on October 1, 1942 was The Poky Little Puppy, sold for just a quarter. This – among other early titles in the Little Golden Books series like The Little Red Hen, Mother Goose, and more – has become an iconic representation of both Little Golden Books and children’s literature spanning across generations.

After only five months on the market, 1.5 million copies were sold. The Poky Little Puppy is among the best-selling books of all time with nearly 15 million copies sold. The delightful illustrations have reappeared on reprinted editions, home goods, toys and clothing items throughout the decades since.

The Poky Little Puppy  Ownership of Little Golden Books has changed several times over the years. It’s now published by Penguin Random House with new titles and licensed content from Disney, Sesame Street, Nickelodeon and more. Through it all, the books remain emblematic with a shiny golden spine and illustrated flyleaf pages where the owner can write his or her name inside.

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Share your Little Golden Book favorites and memories with us on Facebook, Twitter and Instagram! Tag @halfpricebooks and #Golden75.


Meredith is Creative Director at Half Price Books Corporate. You can follow her on Twitter at @msquare21.

5 thoughts on “75 Years of Little Golden Books to Treasure: The Poky Little Puppy & Friends

  1. Have been collecting for over 40 years. Have many thousands of these beloved treasures. Would love to show them at HPB Flagship store sometime. Had an exhibit a while back at HPB in Arlington. Just love to share these beautiful books.

  2. Thanks so much for sharing this article. My parents were quick to buy us Golden Books growing up in the 1950s and 60s. I’m sure it had an influence on our enjoyment of reading.

  3. I still have books from the 1980s when my girls were little. They are 33 and 31 now. Excellent condition. I am anxious to read them to a grandchild some day!

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